BigDeuceFOF is a recording artist, producer, and entrepreneur out of Florence, South Carolina who's been quietly building one of the most cohesive independent movements in hip-hop. He's the founder of FOF Records and FOF Publishing, two platforms that give structure to what started as just one man's music and turned into something much bigger.
Before there were websites or business entities, Deuce was just rapping. His sound has always been raw and personal, the kind of music that hits you differently depending on what you're going through. Tracks that deal with real struggles, real ambition, and real emotion. Over time, those songs racked up hundreds of thousands of streams on Spotify and Apple Music, connecting with people across the South and beyond who related to what he was saying.
But Deuce saw something other artists miss. He realized that making good music wasn't enough if you wanted to last. You needed infrastructure. You needed a system that could scale. That's when FOF Records was born—not just as a vanity label, but as a real operation handling distribution, marketing, and artist development. It gave him control over his releases and opened the door for other artists who shared his vision.
Once the label side was running, Deuce turned his attention to the writers and producers in his circle. They needed a place to manage their work, protect their rights, and get their music in front of the right people. That's where FOF Publishing came in. Through FOFPUBLISHING.com, songwriters can register their material, explore sync licensing opportunities, and actually understand how the business side of music works.